The design brief is the first step in the design process. It is the blueprint outlining the important details for a design project. It should cover the scope of work, the timelines and the branding guidelines.

A Well-Written Creative Brief Will Save Time

The design brief is a tool that facilitates a clear and thorough communication from the beginning of the creative process. A clear brief can prevent changes, misunderstandings, delays and conflicting objectives; all of which will cost valuable time and money.

Maintain Accountability and Communication

Agreeing on the scope, the deliverables, the objectives, the persona, and the execution will help anchor the project for your company’s success.

Requests and Approvals

Vague goals will be difficult to achieve. Consider ambiguous requests like, "I just want a really clean-looking design." The creative brief forces clarity, minimizing difficult confrontations during the review and approval process. The briefing process is as much about anticipating obstacles as understanding and aligning on objectives. It is better to get clarification during the planning phase than when you’re in the middle of proofing.

The Final Product Will Be Higher Quality

As a direct result of setting clear objectives, aligning with business objectives, and vetting expectations up front, the end product will be superior. When everyone’s time is valued and expectations are made clear, it’s easier for the parties to hit their mark, remain invested, motivated, and proud of their work.


Dot Hill was a tech company in the enterprise storage industry at a time when the segment was evolving rapidly and nimble innovators could stand

Read More »

Far too often, businesses don’t thoroughly complete or fail altogether to create their Google Business Listing. At GarvComm we will correct that. Performing these optimization tasks consistently will drive more conversions and  increase your Google Map rankings for your business listing.

Read More »
Example-stamp

Press Release By: Garvin Communications https://garvincommunications.com/ On Behalf of: https://mpowertech.com/ mPower Technology ALTADENA, Calif. and ALBUQUERQUE, N.M., May 25, 2021 /PRNewswire/ — Honeybee Robotics, Inc.,

Read More »
Our Hosts

As a follow up to this post from several weeks ago regarding checking out TechCrunch’s lunch, I can say it was excellent information presented by

Read More »
Attending #webcreators2021

Come join Garvin Communication as we spend the morning with Gary Vaynerchuk at Elementor,: #webcreators2021 Gary Vaynerchuk,Serial Entrepreneur and Visionary Gary is a serial entrepreneur

Read More »
User Trends

Ad spend is up compared to January 2020 benchmarks, with +42% growth and 52%  year over year (YOY). Curious how much you should be spending

Read More »