The design brief is the first step in the design process. It is the blueprint outlining the important details for a design project. It should cover the scope of work, the timelines and the branding guidelines.

A Well-Written Creative Brief Will Save Time

The design brief is a tool that facilitates a clear and thorough communication from the beginning of the creative process. A clear brief can prevent changes, misunderstandings, delays and conflicting objectives; all of which will cost valuable time and money.


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