The design brief is the first step in the design process. It is the blueprint outlining the important details for a design project. It should cover the scope of work, the timelines and the branding guidelines.

A Well-Written Creative Brief Will Save Time

The design brief is a tool that facilitates a clear and thorough communication from the beginning of the creative process. A clear brief can prevent changes, misunderstandings, delays and conflicting objectives; all of which will cost valuable time and money.

Maintain Accountability and Communication

Agreeing on the scope, the deliverables, the objectives, the persona, and the execution will help anchor the project for your company’s success.

Requests and Approvals

Vague goals will be difficult to achieve. Consider ambiguous requests like, "I just want a really clean-looking design." The creative brief forces clarity, minimizing difficult confrontations during the review and approval process. The briefing process is as much about anticipating obstacles as understanding and aligning on objectives. It is better to get clarification during the planning phase than when you’re in the middle of proofing.

The Final Product Will Be Higher Quality

As a direct result of setting clear objectives, aligning with business objectives, and vetting expectations up front, the end product will be superior. When everyone’s time is valued and expectations are made clear, it’s easier for the parties to hit their mark, remain invested, motivated, and proud of their work.

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